Effective marketing is all about getting noticed and creating a call to action.
Around the mid 1990’s, email started to take over our lives and quickly became the de rigueur as way to reach out to thousands in just a click. However no one could have envisage how much email would become part of our daily lives with today, as many as 19 billion emails being sent every day (2015 The Radicati Group).
With so much e-marketing now being sent, the unique and effectiveness of this marketing tool is so heavily saturated and maybe even a bit passé, so the need to find a new and more effective way to grab attention and stand out in a crowded market place is a must.
The solution could now be a return to that forgotten, but highly effective medium called print and here’s why:
Credibility – There is something about print that gives a sense of legitimacy. You can see and feel the quality of the product or service just by holding the printed piece that you just don’t get from viewing products or a service on-line.
Tangibility – A print piece is a physical thing. Printed marketing literature can stay in offices for months or even years, while digital marketing tends to have a much shorter shelf life and will disappear and be forgotten as quickly as it arrived.
More Engaging – Consumers are more engaged when reading printed material, unlike websites or E-shots, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney)
Digital Printing – Before the arrival of digital print, it was cost affective to only produce print in large volumes which often meant a big outlay to get the unit price low enough to be worthwhile. Today however modern digital printers such as the HP Indigo Digital press allow short print runs without the added expense of set up charges so ordering even just 50 brochures is very cost affective. And like e-marketing, you can also now personalise your print too so you can really direct your marketing to the right person.
The Evidence – A 2015 survey conducted on behalf of the DMA (Direct Marketing Association) found that printed direct marketing provokes a 7 times greater response than e-marketing (Tandy Wakeford – Print Power).
Print4UK – If you’d like to stand out from your competitors, we are one of London’s leading digital print companies that specialise in the printing of all marketing literature and this year were chosen finalist in the Print, Design and Marketing Awards”, so you’re in good hands. If you’re planning your next a marketing campaign, drop me a line firstname.lastname@example.org and see how you can take advantage of this exciting new marketing medium that is print!