How do you identify premium?

How do you identify premium?

DO OUR EYES DECEIVE US? Well, they do sometimes and if you identify yourself as a premium brand offering premium products and service, how can you best promote this to convince your audience to pay more when there are lower cost alternatives just around the corner?...
Maximum Impact & Response

Maximum Impact & Response

Printed marketing collateral provides a multi-sensory experience for your target audience, adding realism and gravitas to your brand that will optimise your marketing message for maximum impact and response. And now, thanks to the latest state-of-the-art HP Indigo...
Two letters that will boost your marketing campaign

Two letters that will boost your marketing campaign

The two letters in question are QR, or to be more precise, QR codes. In essence QR codes are like Bar Codes except they contain much more information and are used as a paper based hyperlink that connects the physical world with the online world. For marketers, putting...
Out with the Old…..and in with the New.

Out with the Old…..and in with the New.

Effective marketing is all about getting noticed and creating a call to action. Around the mid 1990’s, email started to take over our lives and quickly became the de rigueur as way to reach out to thousands in just a click. However no one could have envisage how much...
The Hidden Gem in the Marketing Tool Kit.

The Hidden Gem in the Marketing Tool Kit.

The so called demise of print has been talked about in marketing circles for some time now with the ever increasing role of on-line digital media becoming the default option. However, print should no longer be considered a competing alternative to digital. Instead,...

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