Silver Ink – a better alternative to foiling?
The wait is over – the future is here
The highly anticipated arrival of HP’s Indigo ElectroInk Silver has landed. The specialist parts have been installed in our state-of-the-art HP Indigo 7900 digital press. The ink has arrived. And the results are dazzling!
What does Silver Ink have to offer?
During the couple of weeks since installation, our designers have been pushing metallics to their limits, and it is clear – with our ability to metallise the colour gamut, the possibilities are endless. We can add a metallic effect to any colour and our creative team has discovered ways of enhancing the finish further… Our new trade secret!
Silver Ink – a better alternative to foiling?
The introduction of metallic ink means current limits on the choice of foil colour has, all but disappeared. Unlike foil substrates, where clients are limited to a swatch book of predefined foil colours, they can now select any mix of CMYK with an added metallic effect. This new technology has resulted in reduced costs directly passed on to clients, offering a genuine cost-effective alternative to expensive foil printing.
Furthermore, the power, flexibility and versatility of printing metallics doesn’t stop there. Additional benefits include print on demand and personalisation; the freedom to print short runs and individual details such as names, addresses or a sequence of unique numbers for example.
Gone is the costly, multi-step setup process required for preparing traditional foil artwork; printing the job first, setting up the foiling machine, proofing the job, running the job. Now, all that is required is one single digital printing process, giving you the ability to offer high value designs while saving on pricy metallic substrates.
Our press operators tell the press that silver ink is being used and the rest is down to the machines with our expert oversight.
Fewer processes and faster turnaround, greater savings.
Printing metallic colours is a unique HP Indigo capability in the digital printing world. Not only does this new ink save clients’ money it saves them studio and turnaround time with the net result being that they get their jobs sooner and cheaper and without compromising on quality.
Want to know more? Then get in contact with us, we are always happy to talk about printing and share our knowledge.
About the author
Lewis Burgess
Digital Marketing Assistant
As Digital Marketing Assistant at Print4UK, Lewis helps with all aspects of digital marketing – from social media, to web design and from email campaigns to PPC. Being social media savvy Lewis settled into the role with ease. He is looking forward to making a real impact on what goes on at Print4UK, by taking their digital marketing to the next level.