Case Study – CACI Boarding Passes – Direct Mail and Fulfilment

First class tickets – now boarding

Transforming a brilliant idea into a marketing product takes more than just good intentions.  An effective campaign requires knowledge of the business, creative talent, product know-how and specialist input.  This typically requires a partnership approach and that was where Print4UK came in.

Ingenuity

An ingenious campaign developed by CACI, a long-term and valued client, required personalised ‘boarding passes’, signifying the start of a journey, to be direct-mailed to targeted individuals in personalised wallets – efficiently, effortlessly and elegantly. They supplied the artwork and we did the rest – personalisation, printing, production and mailing.

Maximisation

Conscious that the wallet and its contents are as much a brand endorsement opportunity as they are a campaign vehicle, quality was fundamental.  And, since the wallet also doubled as a self-mailer requiring no additional envelope the choice of materials had to be right to ensure it arrived looking as good as when it left. 

So, we constructed the wallet using 300gsm silk card and HD anti-scratch matt laminate on both sides, which achieved what CACI wanted – durability with good looks and good tactile qualities.

The boarding pass was a double-sided sheet, concertina-folded into a four-page booklet, made from 200gsm uncoated card.  When closed, it had the profile of an aeroplane boarding pass, with cut-outs top and bottom, which slotted neatly into the wallet.

Both the wallet and boarding pass were personalised, die-cut, creased and printed on both sides with rounded corners.

Total fulfilment

When it came to mailing – we went one step further and provided the complete fulfilment service. With the data, supplied by CACI, we created the self-mailers – names and addresses printed directly onto the wallets – which were then paired up with their corresponding personalised boarding passes.

Total service

For CACI, it could not have been any easier.  When a client invests significant time and energy into a campaign their expectations are high and they need their print partner’s to be the same. We agree.

If you can think it – together we can do it.

Testimonial

“Seeing our ideas transformed into the final product was so exciting – Print4UK went beyond our expectations.  But we shouldn’t have been surprised – they are great to work with and always support us with our projects – this campaign was no different.  We could not have been happier with the outcome.”

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