BKL Technology and Digital Brochure – Case Study

Spotlight on printing Brochure: BKL Technology and Digital Brochure

The Challenge: BKL, a leading accountancy firm, were looking to produce a unique brochure about their services in the digital and technology world. We were asked to incorporate some of the best techniques of the constantly developing digital printing industry.

We talk about being your communications partner. And this is exactly what we were for a recent brochure printing project for BKL’s Technology and Digital Brochure. When it comes to brochure printing, some clients want to use us for our end-to-end service (getting involved with everything from initial design, to copy editing, and from art working, to printing and fulfilment). Sometimes they just need expert brochure printing advice and guidance. And that’s what BKL wanted from us.

A5 landscape in design, this was already a brochure that differentiated itself. What we were asked to do, was to incorporate the best techniques in the print industry, to make it stand out even more.

The supplied artwork was contemporarily stylish, yet simple, in design. We used a heavier stock for the outer cover to give the brochure a luxurious feel, whilst the text pages were printed on in a lighter stock. We also added Spot UV to the outer cover. This subtle gloss helped take the design to a different level. The bright colours used on the front cover, also helped make the brochure pop.

And, thanks to the cost-effective use of our HP Indigo four colour functionality, the impact continued on the inside – with the colour pages being as engaging as the outer cover. To complete the quality look and feel, whilst one stitch would have worked well for the binding, we stitched the brochure twice along the short edge. Not only does this guarantee no movement of pages, it finishes it off nicely. Brochure printing at its finest.

“Print4UK has been our preferred print partner for some time. From corporate stationery to brochures, Print4UK add-value at every turn – suggesting printing techniques and finishes that set our materials apart.  Our expectations are high and are always exceeded, which is why we’re always happy to recommend Chris and the team”

 Simon Bussell – Marketing and Business Development Director at BKL

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